Creation of content may be considered from different factors of view. Some of the web content builders create content for audience’s sake while others create content for the sake of search engines like google and yahoo. The need for content cannot be emphasized enough within the online sector. Content attracts a large number of visitors to your website, builds trust towards your audience, answers questions, and so forth.
When it comes to content marketing, high quality needs to be prioritized rather than quantity. Content is mainly produced for the user’s benefit. When producing your content, consider keeping it original, helpful, and fresh. Your content should also be relevant to attract more shares and links. Before creating content, understand your users and what they need to keep them intact. Preserve a high level of originality of your content by letting it have a flow.
The following 5 suggestions, provided by Ryan Johnson, the Senior Sales Manager of Semalt Digital Services, will help you analyze and take control of your content marketing.
1. High Content
Being a high web content developer comes with a little bit of experience and taking control of content marketing as a common. To keep the users , you have to create content on pages that has excessive exit rates or the bounce rates. The bounce rates help to measure the number of users or visitors that visited a certain page and left without checking some other page. The Exit rates help to measure the number of users who visited the given page, then left your website but had an opportunity of browsing other pages before the given page.
Optimization of the content contained in pages that have low average times per page and high in visits all the time keeps the users . Always look for the trend of content in the top pages to get ideas on what to develop content, principally the topic to focus on a given time.
Before creating content, think about checking on the top pages to have an idea of what’s trending at a given time frame.
2. Landing Pages
The visitors play a key role in conversion after visiting the landing pages. Landing pages are where your users start their journey of your website. However, the top content shouldn’t be ignored. Report concerning the landing pages is contained below the Landing Pages, an icon that’s under the Behavior.
The landing page helps web content developers learn the ideas contained in the top performing pages and to use the practices learned in the bottom performing pages. Visit the pages with low conversion rates or high bounce rates and fix the issues that you may find in those pages. Also, evaluate the sidebars with unrelated content and the content contained in pages with high bounce rates.
To be safe, break the traffic down by the source before you start evaluating the top and the bottom pages. Increase the conversion rates on pages already creating traffic, and you should have attained fast wins in your search engine optimization campaign.
3. Exit Pages
Creation of content around diverse topics may not be that useful for your website. For example, a visitor may visit your website, like content from a specific keyword, go through the next product, click on it, and leave the site. That may outrank your website, even if it had been top-ranked for a certain keyword.
Exit Pages report helps a developer to find the pages driving away visitors. Making a closely related content helps one to track down enticing content to the users and the one that drives them away. If by any chance your top exit pages and the highest landing pages are the same, you are in a great place to increase conversions on your website.
4. The Visitors Flow
The visitors flow is very categorical and contains some columns. The first column of the visitor’s flow indicates where a user entered the site. The second column shows the landing page. Completely different blocks of the visitor’s flow are related by blue lines, where the thickness of the blue line depicts the number of visitors following that path. The visitor’s flow also contains a red line that indicates a point where the user dropped off.
To increase conversions, determine the point where the visitors are dropping off and produce content that can replicate with the visitor’s flow. Also, think about linking your outstanding pages with other pages to build up the user experience and a better flow. Always spend some time to monitor how your users interact with the pages on your website and the content to have an effective search engine optimization campaign.
5. The Penguin Tool
The Penguin Tool is widely used in the comparison of Google algorithm updates and Google Analytics data. The overlay of Penguin tool with different updates helps to point the reason for potential fluctuation of traffic in your website. The Panda updates targets duplicate and low-quality content. In addition, the Panda update will you measure the level of progress of your website.
Web builders should create content for the users and visitors benefit, relatively than for Google’s sake. Generate content that may add value to your target audience, clients, and readers. The above-discussed factors will help you have an effective search engine optimization marketing campaign and take control of your content marketing.