With growing Internet penetration and the explosion of social media, small businesses are not at a disadvantage. They’re able to sell their products and services to customers from all over the globe, target audiences in any segment and region and position themselves for growth. While on-ground infrastructure needs to match to achieve success, the Internet has ensured that small businesses have a brand new avenue of reliable and affordable advertising and marketing. They’re able to explain their choices and are assured of an upward trajectory, provided their strategies are right.
However, the lynchpin for the entire operations is a website and all factors revolve around the same. When visitors come to the website of a small business, they need to be able to get an intuitive really feel and easily acquire what they are searching for. Additional, visitors are looking more from a perspective of data security every time they have interaction with anybody on the Web. Therefore, the security of a website is a very important factor and visitors have to be assured of the same, to retain trust and build a bond.
This is where the role of SSL certificates is available in. The term SSL is expanded to Secured Socket Layer and this certificate is a small information file that digitally binds a cryptographic key to the small print of the group. Organizations need an SSL certificates, in order to provoke a secure session with browsers. After set up, the application protocol changes from HTTP to HTTPS and depending on the browser a padlock or a green bar is displayed.
The key benefits for a small business are
1) SSL is vital to drive home based business credibility
By proactively installing an SSL certificates, businesses indicate that they care about data security. Installation of an SSL certificates shouldn’t be an off-the shelf operation. A governing authority performs a number of checks to authenticate a business before the certificate is issued.
2) Data Integrity
With SSL certification, there is encryption of data, files are prevented from being corrupted when they’re being transferred and there’s protection from malicious attacks. It’s thus assured that information only reaches the intended recipients and that it’s not intercepted by any third party.
3) Google supports SSL
SSL certification is likely one of the parameters considered for Google search engine optimization. About near 40% of organic listings on the first web page of Google are HTTPS. HTTPS can also be a sign in Google’s algorithm since 2014.
All the above will mean increased buyer confidence and conversions, which is the only purpose of a business having a website. It’s thus a no brainer that SSL certificates are vital for any small enterprise web site.